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Magento 2 Technical SEO Checklist: 10 Essential Steps for Optimization

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Optimizing technical SEO for a Magento 2 site can significantly improve its visibility in search engine results, enhance user experience, and drive more traffic to your store. Below is a detailed Magento 2 technical SEO checklist that covers essential steps to ensure your Magento 2 store is technically optimized for SEO. 1. Optimize Site Structure and URL Hierarchy Importance: A clear and logical site structure helps search engines crawl and understand the hierarchy of your site’s pages. Best Practices: Group products into relevant categories and subcategories to ensure users can find them easily. Ensure URLs are clean and follow a consistent structure. Avoid special characters, and use hyphens instead of underscores to separate words. Example: Instead of /product/view/id/12345, use a URL like /electronics/laptops/hp-envy-13. 2. Enable SSL (HTTPS) Importance: Security is a ranking factor for Google. SSL (Secure Socket Layer) certificates encrypt user data, boosting customer trust. Imp...